What is Influencer Marketing?

Influencer Marketing is a new form of marketing that the world has discovered. This kind of marketing is defined as “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience” (Influencermarketinghub). They can be considered individuals who are celebrities, bloggers, or content creators. These individuals are able to help market your particular product because due to their strong and trustworthy relationship with their followers. Therefore, Influencer Marketing allows companies to partner with these individuals which can help the company meet its marketing objectives. This kind of marketing is a great way to interact with people who are active on social media platforms.

How to Find and Contact a Potential Marketing Influencer

Depending on your business or product, there are different social media platforms as to where you can find a potential Marketing Influencer. Some examples of social media platforms are Instagram, YouTube, Twitter, Facebook, Snapchat, LinkedIn, and blogs. Once you find your potential influencer, the first step is to catch the attention of the individual. You contact them in an email or in an instant message. It is important to keep the subject line one of a kind and about the business or product. This will help you stand out from the other multiple emails individuals send to their email inbox. As you write your email it will need to be in-depth, but a short introduction about your business or product. However, avoid any requests or offers. Include any direct links to your website or products that could help showcase your marketing plan. Finding and contacting a marketing influencer may seem easy. But, you need to find the right fit to know that your business or product would appeal to their audience.

Is This What Your Business is Missing?

The process of working with an Influencer is very unique from setting up a vision, getting in contact with them, creating a realistic budget, and your companies overall goals. If your company wants to change up their marketing needs, influencer marketing could be a success for your company!