Vertical Growth
  • Vertical Growth

    Everything You Need to Know About SEO

    How to Master SEO

    Are you a beginner in the world of site content? Or new to Search Engine Optimization (SEO) in general?

    Here is everything you need to know about gaining traffic and growing visibility. The goal is to be what the people are searching for on the most popular search engines, Google, Bing, and Yahoo.

    What is SEO?

    SEO stands for search engine optimization. SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

    How does SEO break down?

    First, SEO looks at the quality of traffic a particular website is receiving. The goal is to attract as many visitors you can who have interest in what you are writing about. The visitors have to type a specific search into the search engine and choose the one that best suits their needs. Visitors will choose and click on the website that has the best math according to the title, keywords, and domain levels.

    Next, we look at quantity. The amount of traffic a particular website is receiving refers to the quantity.

    What are keywords?

    Keywords are words throughout your post that you want people to look at in order to find your post. It is a good idea to choose a focus keyword or a main keyword. Above all, remember that a focus keyword can also be a phrase.

    What are domain levels?

    Domain levels are the URL’s attached to your content. Domain levels also go by the name “website extensions.” Your goal is to have a Top Level Domain (TLD).

    Examples of TLD’s include: .com, .net, .gov, .edu.

    What are organic searches vs. paid searches?

    The two types of searches, organic and paid are very different. Organic searches are those who are clicked on enough times by actual visitors. They are naturally ranked and unpaid. While paid searches are sites that a company paid the search engine to feature at the top of the search even if the search doesn’t 100% correlate to the site. 

    How to determine you are fully embracing your SEO strategy?

    • URL page is not too long
    • Using keywords throughout
    • Focus keyword appears in the SEO title
    • Making sure the focus keyword appears in the first paragraph
    • Writing your meta description in an active voice while matching the content

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