How to Stay Engaged with your Community  Having a plan to remain engaged with your business’s community is important. Engagement with your community will create more successful relationships for current and future customers. To grow your business it can be challenging t

Reputation for a Business Through Reviews For a business, it is important to have an online presence. Businesses often focus on sustaining a positive reputation. While this may be true, it is crucial to be aware of both positive and negative reviews. After a good or bad experi

Digital Marketing: Organic and Paid Marketing A lot of the time, people believe that digital marketing is just one simple form. However, it falls under two categories of either organic or paid marketing. These two kinds of digital marketing are very different, therefore, indi

What is Email Marketing? Email marketing is a useful tactic for businesses to maintain a relationship with customers. Essentially, email marketing helps promote your business for your potential and current customers. These emails include updates to inform customers about your br

Focus on Organization for the New Year  With the new year, there is always room to increase your organizational skills. An individual who is within a role revolved around social media can have hectic days if their organization tactics are a bit messy. Everyone organizes their

What is Influencer Marketing? Influencer Marketing is a new form of marketing that the world has discovered. This kind of marketing is defined as “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relati

WHY DO SO MANY OF US USE CLICKBAIT? We use it because it’s easy and it works! WHAT IS CLICKBAIT? Web content, primarily articles/blog posts that are used to generate traffic and online advertising revenue. Clickbait is used to grab the attention of potential viewers. WHAT

What is relatable online content for your social media accounts? This should not be as difficult as we think. If we take a look at the kind of content we want to produce, this gives us a starting point. Are we creating content for a business? A personal account? Just for fun? Do

A Simple Guide to Successful Advertising Campaigns First off, what is Advertising Optimization? Advertising Optimization is the increase of the impact an advertisement receives. The bigger the increase, the more return- on- investment (ROI). Knowing where you are in your optimiza

What exactly are Click-Through Rates? A click-through rate is a metric that measures the number of clicks received on an advertisement, article, blog post, etc. per the number of impressions it makes. Maximizing your click-through rate (CTR) is important when looking at ways to