WHY DO SO MANY OF US USE CLICKBAIT? We use it because it’s easy and it works! WHAT IS CLICKBAIT? Web content, primarily articles/blog posts that are used to generate traffic and online advertising revenue. Clickbait is used to grab the attention of potential viewers. WHAT

What is relatable online content for your social media accounts? This should not be as difficult as we think. If we take a look at the kind of content we want to produce, this gives us a starting point. Are we creating content for a business? A personal account? Just for fun? Do

A Simple Guide to Successful Advertising Campaigns First off, what is Advertising Optimization? Advertising Optimization is the increase of the impact an advertisement receives. The bigger the increase, the more return- on- investment (ROI). Knowing where you are in your optimiza

What exactly are Click-Through Rates? A click-through rate is a metric that measures the number of clicks received on an advertisement, article, blog post, etc. per the number of impressions it makes. Maximizing your click-through rate (CTR) is important when looking at ways to

Generating Leads in Marketing closely relates to dating. But even if your knowledge of dating is nonexistent, it doesn’t mean you will not be good at generating leads. Unfortunately, lead generation doesn’t have a Tinder or Bumble app readily available, so we must com

How to Master SEO Are you a beginner in the world of site content? Or new to Search Engine Optimization (SEO) in general? Here is everything you need to know about gaining traffic and growing visibility. The goal is to be what the people are searching for on the most popular sear

Tips For Creating Better Content   Creating content for your business blog can seem like a difficult task, but it doesn’t have to be. When creating content, you need to remember a few guidelines to grab your leads attention: 1. Create a Captivating Title Your Readers will Want

The first rule of thumb to find new customers is to determine who your trying to target. What is your business trying to sell consumers? It’s a simple rule and if more businesses took the time to understand this simple philosophy they would gain a much better understanding o

We have compiled a list of the best Social Media sites that will take your business to the next level. Now all of these sites together may not work for every business model, but we are confident that using all of these social spaces or just a few of these sites will have a positi

Many things have been said about the internet over the last decade. People said it was just a fad that was going to pass and many said it was going to change the way we do business around the world. We are happy that the latter has happened, which has allowed many of us the opp